Dividend Yield
Dividends per Share
 Dividend Yield =
Market Price of Common Stock

Explanation of Dividend Yield:

The Dividend Yield compares Dividends per Share to the Market Price of Common Stock, and measures how much of a return one share of stock will bring. 

Importance of Dividend Yield:

Not all companies pay out dividends, but this ratio can be used for those that do.  Large and established companies will often be the ones giving out dividends. The Dividend Yield will change more often due to fluctuations in tock price more so than the Dividends Per Share figure, but both values should be watched.

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