An increasing Unamortized Goodwill to Assets Ratio may indicate the company is recording a higher proportion of
Unamortized Goodwill, as long as its
Total Assets are about the same level over the same time span. Mergers, or acquisition of assets from another company can explain sharp increases, but one has to watch this ratio and compare its results with other companies in the same industry to gauge how well the company is managing its Goodwill.
